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How do you measure a good click-through rate (CTR) for PPC?

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR along with the latest benchmarks. PPC (pay per...

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Google for Small Business: New launch to enable small business owners with...

Google has launched Google for Small Business, a new site that helps companies find the right tools from the tech giant. The tool selections are personalized for each user, after they answer a few...

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

On October 25, 2019, ClickZ  will host the second annual Transformation of Search Summit, in partnership with Search Engine Watch. The event will take place at Convene in Midtown, New York City. To see...

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Where should CMOs be unlocking the strategic value of SEM?

A new survey of marketing decision makers in the US and UK has found many CMOs to be understating the strategic value of search engine marketing (SEM) on their overall business. The data published by...

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Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a prelude to the...

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Optimizing for voice search in 2019: Q&A with Amine Bentahar

As we gear up for The Transformation of Search Summit at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search...

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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and...

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors...

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Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville

One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search?...

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Transformation of Search Summit 2019: Highlight reel

On Friday we held the Transformation of Search Summit 2019 here in New York City. Huge thank you to all of our speakers, attendees, and sponsors who made the day a success! In this article we’ve...

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As shoppers flock to Amazon, the role of search is changing

Amazon could very well be the great equalizer of online shoppers: no matter the customer’s income level or spending habits, nearly everyone ends up on Amazon at one point or another during their...

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Voice search ascending: Three areas that require your attention right now

30-second summary: Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query....

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Five insights about the future of programmatic advertising

30-second summary: By 2020, programmatic ad spend is expected to hit $68.87 billion. Because programmatic advertising is automated, you don’t have to stop what you are doing to change an ad. This...

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Retailers are competing with banks for top spots in credit card search rankings

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM...

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How to improve your SEO after Google’s spot-zero-termination

30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’s update has...

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Avoid campaign overspend with an automated budget monitor

30-second summary: SEM budgets fluctuate naturally depending on volume and auction outcomes, so it’s important to see the outliers right away. But with many campaigns running simultaneously, it’s...

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The latest trends in education demand & student digital engagement

30-second summary: Digital marketing is now crucial for education companies to appeal to prospective students and find them where they spend the most time during the research phase. The demand for...

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per...

30-second summary: Xiaomi tried to manage its own context advertisements, however, noticed a very poor performance and low conversion rates. After the analysis of Adv.Cake, it was found that Xiaomi’s...

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How retailers can maximize the influx of organic search traffic to PDPs...

30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of...

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The sky is not falling: You’ll be fine without cookies

30-second summary: Cookies are largely being phased out on the browser side for privacy reasons, and this is a hugely important point that can’t be overstated. With first-party data powering...

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A world without third-party data: The end of personalized marketing?

30-second summary: Apple Safari just announced it has blocked all third-party cookies as of March 2020, beating Google Chrome’s announcement that it will phase out third-party cookies by 2022. Data...

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